Marketing News

Nivea Men Continues Partnership with Real Madrid

The men’s personal care brand will sponsor 20 children across 5 Real Madrid Foundation clinics in the US.

Nivea Men and Real Madrid are forging ahead with their partnership heading into the 2024 Soccer Champions Tour. The football league and skincare brand have come together for another year to encourage men to “believe in their skin,” per marketers. The men’s personal care brand partners with the Real Madrid Foundation to provide children with the opportunity to experience specialized soccer training. As the official partner of the Real Madrid Foundation in the US, Nivea Men will sponsor 2...

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